The name comes from the date fruit, cherished for centuries in desert cultures as a source of nourishment and life. Crafted from roasted date seeds, DATTA is a caffeine-free, antioxidant-rich alternative to coffee, offering clarity, energy, and well-being without compromise.

DATTA is not just what’s in the cup, it’s what it represents :

• A sustainable ritual that transforms what was once discarded into a nourishing daily practice.

• A cultural bridge, carrying forward ancestral traditions into a modern, mindful lifestyle.

• A commitment to people and planet, built on transparency, reciprocity, and respect.

Behind every sip is a collective of women artisans in Morocco’s Draâ Valley, who have preserved the craft of roasting and grinding date seeds for generations. Their skill, resilience, and care embody the values of DATTA: honoring heritage, empowering community, and protecting nature.

DATTA = Data for the modern world; nourishment for the human soul.
As data connects machines, DATTA connects people. Restoring our link to the earth, to tradition, and to ourselves.